Minute Maid is a classic and refreshing, all-natural lemonade made with real lemons available where Coca-Cola products are sold.
The clients wanted to create a campaign that highlighted the classic nature of lemonade and it’s simple, real ingredients. They were inspired by the nostalgic qualities of their product and it’s heartwarming legacy.
The solution simply reflects Minute Maid Lemonade in its purest form. The campaign features the tagline “Greatness isn’t complicated”, a very candid description of this very classic product that is made with all natural ingredients, and just a few ingredients at that. Instead of choosing to make a flashy and in-your-face campaign, the focus was shifted to reflecting the simplistic characteristics of the product in a very honest and timeless visual that very reflects what Minute Maid stands for.